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Measuring Digital Marketing Effectiveness: A Google Analytics Primer
Small business owners invest considerable time and money in their digital presence and digital marketing effort and expect to see a return on their investment. But how do they know they are getting bang for their bucks?

In this webinar, we will examine the typical small business digital presence and explore how Google Analytics can help assess marketing effectiveness.

Topics for discussion:

- The typical small business digital presence ecosystem.

- The goals of measuring marketing effectiveness.

- How Google Analytics helps meet these goals.

- Google Analytics in action.

- Helpful companion tools to monitor website user activity.

This is a FREE webinar!

Aug 24, 2021 11:30 AM in Eastern Time (US and Canada)

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Speakers

Charlie Morris
Certified Mentor @SCORE Bucks County
Charlie Morris is a mentor with SCORE Bucks County and leads Marketing and Technology for the chapter. He has worked in the technology industry focusing on commercial software products for 38 years and served the last 20 years in Chief Technology Officer executive roles. Charlie is the President and owner of CDM Agility Consulting which consults on various software development topics and develops business analytics dashboards.