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Part 4: Women’s Small Business Virtual Workshop Series - Using Social Media to Reach Your Clients in the New Normal
In this session, Dr. Jennifer Gardella will give you the tools you will need to reach your clients in a virtual world. Which social media channels work best? Facebook, Twitter, LinkedIn, Google??? Where should your ideal customer find you and what type of content works best?

Covid has changed the way we do business in more ways than one. The move to mobile devices and consumers’ buying habits have taken a giant leap forward in the digital world. You need to be where your customers are. This session will help you to:

• Build your know, like and trust
• Plan out your content
• Know what to do in the Post-Covid Economy

Jan 13, 2021 09:00 AM in Eastern Time (US and Canada)

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Aliya Hammond, Moderator
PRESIDENT & CEO @Aliya Hammond Consulting
Aliya Hammond is a social media strategist, trainer, blogger, and speaker. She specializes in social media management, marketing, and social media training for small and large businesses, entrepreneurs, busy executives, and non-profit organizations. She is also the founder of Aliya Hammond Consulting, working alongside a fantastic team of professional Social Media Marketers, Graphic Designers, Website Developers, and Writers. Prior to moving her career into the virtual world of social media, Aliya worked for a number of years in the Interior Design field and taught Interior Design at two major universities. Aliya’s background in design gives her clients a competitive edge when it comes to branding graphic images, and messages shared on her client’s social media networks.
Jennifer Gardella
Social Media Consultant @JenniferGardella.com
Jennifer Gardella, PhD is a Social Media Consultant helping business owners through monthly blogging and weekly social media support. She is a sought-after speaker available to educate and entertain your networking group, C-suite, or conference attendees through keynote speaking and social media workshops. Jennifer’s academic background prepared her well for social media marketing with extensive training in Psychology and Analytics. She has written and consulted with many clients on the issues of social media reviews.