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Getting Started in Digital Marketing
Don’t know where to start with digital marketing? In this webinar, we define and develop the basic elements of digital marketing, and we help you prioritize the next steps in your digital marketing plan. The attendees will be able to develop a simple digital marketing plan after attending this webinar.

Attendees will learn:

- The relationship of digital marketing to traditional marketing
- The importance of your website as “home base” for traffic and conversion
- The use of search, email, and social media to develop traffic to the website
- The different types of conversion

This is a FREE webinar!

Oct 12, 2021 11:30 AM in Eastern Time (US and Canada)

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Speakers

Don Goeltz
Certified Mentor and Associate Professor @SCORE Bucks County and Holy Family University in the School of Business
Dr. Don Goeltz is an Associate Professor at Holy Family University, teaching strategic management, marketing, entrepreneurship, and international business courses. He is also a mentor to startups and small businesses through SCORE Bucks County PA. Prior experience includes executive positions with United Technologies and AT&T and management consulting with Booz, Allen & Hamilton. He was also a partner in a venture capital firm and has been an entrepreneur with several US and international startups. Don has a Doctoral degree in Management and International Business from Pace University, an MBA from New York University, an MS in Computer Science from Stevens Institute of Technology, and a BA in math and English from the University of Tennessee.