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Using Google Digital Ad Campaigns to Grow Revenues
People are searching online for your products/services. Having a Google Ads campaign puts your message at the top of the search results page.

Advertising on Google Search Network increases the number of people visiting your website. PPC (Pay- Per-Click) means you only pay for those people who click on your ad to go to your website or call you directly from the ad.

You decide on a budget per day, choose which days of the week you want the ad to run, select the hours for the ad to show and indicate the geographic area where the ad will display. You also need to identify the keyword phrases you wish to be associated with your ad campaign.

Writing good ad copy that differentiates you from your competitors is the final step in creating your campaigns.

Once the campaign is running, you will learn what works and what doesn’t and make appropriate changes.

Learn as much as possible about how to set up your first campaign so you don’t waste money and become discouraged with online advertising.

Oct 22, 2020 06:00 PM in Eastern Time (US and Canada)

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