Business survival &recovery requires getting revenue streams operating while balancing expenses. Revenue comes from existing or new clients, products or services, expanding distribution or service points, pricing tactics, productivity, etc. There are no magic potions. A business owner must make it happen
This program will help you identify and prioritize the steps to take to restart or revamp your business as the economy restarts. It includes:
May 7th - Sales Tactics to Restart or Recover – Hear how to get existing customers to buy. Replace customers that disappeared. Start up a pipeline of prospects.
May 14th - How to Focus Your Marketing Strategy on Recovering – Survival and recovery involves acquiring new customers and encouraging existing ones to buy more. Both must learn about your goods or services. Learn how to direct your crisis and recovery marketing actions to attract new customers and grow existing customers’ volumes.
May 21st - It is All About the Money: Practical Financial Techniques - Cash will be king for a while. How much will you need? How do you keep revenue and expenses balanced while recovering? Calculate your break-even points. Can you self-fund growth or will you need more financing? How much. Let us teach you the best practical techniques for your business.
May 28th - Employees: Getting people back to work has potential potholes in the path. Can you replace employees who do not want to come back? Learn the issues with using independent contractors or gig workers in your restart. Review whether hiring processes, worker's comp and unemployment insurances, and proper ways to let people go have changed.