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Sell Online with E-Commerce Tools + Market Finder
Learn how to sell your products online. We'll walk through listing your products for free with Google Business Profile and Merchant Center. And we'll show you one way to sell on your website, using an E-Commerce store built with Shopify. Plus, learn about more helpful tools to stand out online, such as Local Opportunity Finder, Grow My Store and Market Finder.

In this workshop, we’ll:
✓ Discuss the Products tab in a Google Business Profile
✓ Introduce Google Merchant Center and the basics of creating a free account and a product feed
✓ Show you how to set up an E-Commerce website using Shopify
✓ Introduction to Google Market Finder and how to use the tool to explore other markets

Presented by Israel Serna, Grow with Google Professional Speaker

Hosted by SBDC Pima


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Israel Serna
Grow with Google Professional Speaker
Israel Serna is a creative and dynamic marketer with a passion for helping small businesses. Connecting the dots between sales and marketing is his specialty. Utilizing an omni-channel approach, Serna believes in developing a brand and digital marketing strategy through the lens of a loyal customer. He's spent the last 15 years working in various roles within the public and private sectors, across various industries—including the Small Business Development Center (SBDC), the Specialty Coffee Association, Constant Contact and other eCommerce Software as a Service (SaaS) companies, while serving several multicultural communities along the way.