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Tracking and Understanding Your Website Data
Big Data? What is it and how can it help you make better business decisions? Learn best practices and analyze trends about how customers engage with your business online via your website, then turn these insights into well-informed, actionable decisions.

In this session we’ll cover:
- An introduction to Google Analytics
- Creating and understanding reports
- Making goals
- Using Analytics with other Google tools

** In order to register for this event, you must have a Zoom account with the email you are registering with. This authentication process protects you and any private information that may be shared during the workshop. **

01:05:00

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Speakers

Israel Serna
Israel is a Grow With Google Professional Speaker and has spent the last 15 years working in various roles within the public and private sector, across various industries - including the Small Business Development Center (SBDC), the Specialty Coffee Association, Constant Contact and other eCommerce Software as a Service (SaaS) companies while serving several multicultural communities along the way. Israel takes pride in having the opportunity to organize and speak at hundreds of industry conferences on topics related to eCommerce, Social Media Marketing, Job Skill Trainings, and Resume Building.