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Successful Content Marketing Strategies & Hacks
Does your content match your strategy? Do you have a strategy?

Content marketing is an integral part of digital marketing and one way to expand your reach, brand awareness, as well as increase your SEO. We all want to show up on page one of Google, right?

Inbound content marketing connects your business with your customers at a deeper level, creating trust, evoking emotion, building a relationship, and growing your brand ambassadors. With good content, your followers become passionate about your product or service, especially when you are mindful to market to them without disruption (the key difference between inbound and outbound marketing).

Come to this session to learn more about:
-- The difference between inbound and outbound marketing
-- Time-saving hacks for creating and repurposing content
-- Little extra steps you can take to increase your SEO in your content

We are excited to bring back Jodi Lawaich from The Write Stuff VT, LLC, as our key presenter, so please join us for an in-depth discussion regarding content marketing in today’s new normal.

Did we mention that it's free?! All you need to do is register!

SCORE Vermont is your local source for free and confidential small business mentors ... for the life of your business!

May 19, 2021 05:30 PM in Eastern Time (US and Canada)

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Speakers

Jodi Lawaich
@The Write Stuff VT, LLC
Jodi Lawaich has been in Marketing for over 25 years, working in both New York City and Boston. For the last ten years, she has focused on copywriting with a special eye toward brand story. Jodi went out on her own with The Write Stuff VT in December 2018. She is an active member of Queen City BNI, has a daughter who is a senior in high school, and a rescue pitbull named Molly.