Do you feel your business is stuck and you’re not getting enough customers? Are you tired of spending money with a marketing agency and not getting a return on your investment? Is your social media advertising not producing results? Maybe your marketing plan needs a checkup.
In this program, you will learn the following 5 foundational steps for building a solid and sustainable marketing plan. Just follow the acronym BE A GEM to fix your marketing plan and get
your business sales back on track:
B – Buyers. Who are your ideal customers? What are their demographics and where are they located? Learn why it is important to be able to describe your customer in as much detail as possible.
E – Emotions. What emotion does your customer feel when buying from you versus your competition? Learn how every successful business in the Fortune 1000 uses emotions to grow sales.
A – Advertising. What advertising media will you use to connect the emotion your business sells to your ideal customers? How much money do you have to spend on ads? Spending money on advertising without a solid plan is like throwing spaghetti on the wall hoping something sticks.
G – Graphics. Do your graphics portray the emotion you sell and describe the ideal customer your business targets? How should these two steps connect in pictures? Learn how to design graphics that portray a message.
EM – Elevator Message. Can you describe your business, the emotion you sell, your ideal customers, where they are located, why they should buy from you, and what benefits they achieve as your customer? This sentence is a mouthful and you have less than 20 seconds to relay this information to a potential customer. Learn how to build the most successful elevator message.
** In order to register for this event, you must have a Zoom account with the email you are registering with. This authentication process protects you and any private information that may be shared during the workshop. **